Your business: Why you should share your knowledge for free

These days, if I want to hire a professional, I will check out their blog because I am more concerned about WHO they are rather than WHAT they do.

There are many people out there doing the same thing ( the WHAT), but what you want is for people to want to do business with YOU.

One way of making people want to do business with you, is by giving away free knowledge. This could be done via blog, podcast, newsletters, mailing lists, free talks and seminars etc. The list is endless. When you give out a lot of free “information” that you would usually reserve for paying clients –it accomplishes the following things:

1. Firstly, it displays your expertise.

People want to do business with experts. If you are an expert at what you do, but do little to show it, I’m probably not going to work with you – because I don’t know any better. By displaying your expertise, people start thinking “Oh wow, this person knows what they are talking about.”

2. It generates the thought “If they can share this kind of great information for free, imagine what they would do for paying customers! Daaaamn.”

When you give information, wisdom, knowledge and expertise for free, customers get a glimpse of just a fraction of what you can offer them for their investment. The trick to this however, is that you better make sure what you do offer them when they pay for your services, is really something special. But that’s up to you to decide, not me.

3. It builds trust and your reputation with potential clients.

Your clients will have the option to follow your work and legacy for a while before they engage in any work with you. If you are stable and steadily flood your niche market with content and value, you will start to build trust. Your clients will also get to know more about you – which builds reputation and rapport. Both very good things in business.

 The pitfalls, oh my!

1.  Share your knowledge not your services.

If a client wants your wisdom, they can check out your blog. If they want your services, they have to do business with you. Your services are limited by your time, energy, resources and availability. Your knowledge should be infinite, abundant and limitless. So how do you acquire infinite, abundant and limitless knowledge? By being genuinely interested in what you do, to constantly be learning and bettering yourself.

2.  You must believe in your product.

For any of this to work for you, you have to believe in your business 10000%. You should believe it is worth it, and have confidence in your message. It’s easy to spot a phony.

3. You shouldn’t feel like you are going to run out of deliciousness and goodness.

If the thought “but if I give them all this wisdom and knowledge in my blog, then I won’t have anything left over when we work together!” creeps into that cute little head of yours, I don’t think you product and business is fully ready for the high-scale success you are aiming for. In this case, you need to learn more about what you are doing and really be a vessel of knowledge and understanding. Do some private and quiet work for yourself. Get interested and get interesting. Then you will be ready.

Good luck!

18 ways to educate yourself every day (because nerds are sexy)

“Anyone who stops learning is old, whether at 20 or 80. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.” Henry Ford

At the start of this year I made a decision that I want to commit to myself to a pursuit of intellect. I’m already a bit of a nerd, so this wasn’t really an alien concept for me, however I quickly realized that in order for me to make educating myself a priority in my life – I would have to make it into a daily habit. Here is a list of some suggestions for small practices you could implement into your lifestyle. I would not expect anybody to do all of these things every single day, but you can choose a few, and keep your learning varied and fun! At first it may seem overwhelming, but after a few months of this you will reach a point where suddenly you feel like have access to so much more information and knowledge than you ever had before. Simple conversations and discussions with people become so much more interesting. Your brain becomes a very cool place to hang out!

Wow, I did not just say that.

1. Watch a TED talk every day.

“Riveting talks by remarkable people, free to the world.” These are the kind of bright ideas that I would like to fill my head with.

2. Read a random article of interest from www.howstuffworks.com every day.

They are quick, easy, informative, and give you a glimpse of a subject that you may decide to do more research on later!

A lovely reader recommended the podcasts “Stuff you should know” and “Stuff mom never told you” which can be found on the website.

3. Read for half an hour every day before bed.

This is such a monumental suggestion. The habit of reading for 30 minutes every day can really kick start your goal of “getting back into reading” and of course educating yourself as well. 30 minutes is not too hard to set aside at the end of the day. Just get yourself into bed 30 minutes earlier if you have to. If you read for 30 minutes every night you should be able to get through at least one book every two weeks. That’s 26 books a year (approximately). With this kind of reading rapport you are bound to make a sizable dent into your reading list.

4. Learn more about your job.

Focus more at work. Take the time to really understand why you do the things you do at work, instead of simply going through the motions. Even if this is a job you have been at for years, there is more to discover. Do some research on the company you work for, where did they come from? And what do they really do? There are great opportunities for growth and learning even in our sometimes boring 9-5 desk jobs. Although it may seem that you are just on the other end of a desk, your clients see you as an expert in your field. So make sure you are one!

5. Make learning something you do for “fun”.

Well, it should already be fun that you are taking the time to invest in yourself and learning more about your world – but you know how you could make it more fun? By getting other people involved (yay for them 😉 ). You could watch documentaries with your partner or work on puzzles with your children, play trivial pursuit with your family, or discuss new and fresh topics with your friends.

6. Work on a puzzle every day.

This could be jigsaw puzzles, riddles, math puzzles etc. Anything that requires you to practice your mental acrobatics. You can buy simple “Train your brain” books from your local bookstore, that have a puzzle a day to make things really easy for you!

7. Read classics.

Something I try to force myself to do is to read books that are actually a little bit challenging – for the purpose of not only being “well read” but also having an opportunity to expand my vocabulary. Classics epitomize english language at it’s finest. I’m not saying they are always a joy to read, but boy do I feel proud of myself when I finish one.

8. Play www.freerice.com for a few minutes every day.

Work on your vocabulary whilst simultaneously feeding the hungry! You may pass GO. You may collect $200. The great thing about playing this every day is that they tend to repeat words, so you really start getting used to remembering new words that you were not initially used to.

9. Learn a new word every day.

Most of the online dictionaries have a “Word a day” feature that you can subscribe to by e-mail, or simply check online. Learn a new word every day, and make it your intention to use that word 3 times in your day.

10. Watch Documentaries.

Watching documentaries has never been easier! You can watch them on TV, and even on youtube. Sometimes I just type in a subject I am interested in and then “part 1” and see what I can find. It’s also fun to watch documentaries on things you have no prior knowledge or real interest in.

One of my commenters has recommended BBC documentaries (I agree), in particular Planet Earth, and Wild China. National geographic has some pretty spectacular documentaries too.

11. Follow some interesting blogs.

Find some bloggers that inspire you and fill your mind with bright ideas and thoughts, and follow them. Another option is to subscribe to a magazine that really fascinates you.

12. Take a class.

What better way to affirm to yourself that you are educating yourself – than to take an actual class? Find a topic that you wouldn’t mind learning more about, and register!

13. Learn a new language.

Are there any languages that you have been interested in learning? Well, why not start now! Take a class, get private lessons, watch videos online – whatever it is, find time in your life to immerse yourself in this new pursuit!

14. Take up a new hobby / put more effort into your current hobby.

I think everybody should have a hobby. Something that you can really throw yourself into. That you do just for fun, that makes you happy, that improves some aspect of yourself, and something you can commit to. If you can’t think of one – create one. There are plenty of hobbies out there. Pick one. Picking them is easy. Staying committed is hard. And even though hobbies are “Fun”, a degree of commitment is required if you ever plan to see some kind of result. Create a schedule in your week to really commit to your new hobby – a certain number of times a week, a  couple of hours a day – it really is up to you. Learn all about your new hobby, both the theory and the application.

15. Try new recipes.

You could buy a new cook book, subscribe to a cookery magazine, or even browse the miracle that is the internet. To make this fun, you could have themes and goals each week, like “eating healthy”, raw food, desserts, smoothies, appetizers, main courses, salads, fruits etc.

16. Practice memory games.

It’s one thing to stuff your head with all this information, its something completely different to access this information again when you really want it. No genius is considered a genius if he can’t remember what it is that he knows. By working with your memory, you can work on your ability to keep your new knowledge available for you to retrieve it.

17. Read the headlines.

My parents read the headlines every day. My mom says that I shouldn’t leave the house without having some clue of what’s going on in the world. I haven’t really implemented this much in my life yet – sometimes I just feel like the news is just so overwhelming – I don’t even know where to start (Does anyone else feel like this?!). I guess that’s why she suggested to “READ THE HEADLINES”.

I don’t think there can be anything wrong with knowing a little bit about what’s going on in the world.

18. Whenever you are making a trip somewhere, or doing something new – take the time to learn a little bit about it.

If you are ever stuck for new things to learn, this is a great way to give you some ideas. Use your life as an inspiration. If you are planning on going to a new city for the long weekend – learn about it. If you meet a new friend who is a wine merchant, learn all about being a wine merchant.

At first, I sometimes felt like I was stuck for new things to learn – which to me now feels totally ridiculous because is there really anything I couldn’t learn more about? But over time, after implementing many of these techniques, I find that my brain automatically gives me new topics to learn about. It is just INTERESTING!

And one day you are going to be able to talk about these things in discussions, and in your own mind you are going to be thinking “Wow.”

I remember a couple of years ago I had read a LOT of information about blue-whale attacks, their anatomy, their physiology, and how they ingest and digest their prey. A few months later, lo and behold – a girl in my class randomly said “Hmm I wonder what happens if you got eaten by a blue whale…”

Ah, yes. My time had come.

—-

Here are some other resources suggested by my readers and commenters:

19. Discover what you may stumble upon when you StumbleUpon!

I don’t know how I could forget this little goldmine. I use it all the time and I love it!

20. Wikipedia

You can browse random articles on wikipedia, or you could use it as a great starting point for your own private nerdy research in an area of your choice! Awesome.

21. Play agoogleaday.com

I have not used this yet. It was a suggestion from a reader, but it looks fun!

If you have any other suggestions, let me know. 

It is such an honor for me to freshly pressed, for the third freaking time! The prior two times have been for my photography posts, and it was my personal mission to be FP’ed for my writing – which is something I love to do. Thank you for your support and love!

Enjoy my blog. Subscribe.

Malavika